Internet Marketing Blog

In the previous article on this topic, I covered the main types of links you want to get for your site. On the last part, I will clearly state which types of links to stay away from pursuing, and I will further explain some misconceptions about the good types of links.

Do not do this to your links.
(1) Placing a form on your site and then allowing anyone to add a link to your site using an automated process. If you do not manually approve these links, well, you are asking for “link problems”. Manually approve these links before posting them. What works, takes work…

(2) Denying a link based solely on a low or non existing PageRank. What a mistake! PageRank is not only outdated, it is also less relevant that it was in the past. As long as it is related to your site, what really matters here, is that the site your are reviewing is indexed or not. That is the key issue, not its popularity. This also applies outside the regular sites circle, to niche directories, smaller engines, etc.

(3) Sites that exchange links with you, but at a later time they do a “nofollow” on your link, or they just simply take it down. That is why you need to check your backlinks periodically to verify the status of these links exchanges.

(4) Sites with faked PageRank. Yes, they are all over. The problem is that you are doing an exchange link or buying a link from a site that doesn’t have the PageRank they claim to (offending domains use a 301 or 302 redirects that point their sites to sites with a high PageRank) and instead getting your genuine PageRank added to them as a trade, or your money.

Considering link exchanges.
This one is not easy, (see above) but also a good way if done right. How? Well, to start look for sites with lots of quality content that is directly related to yours. In this area, articles that are good introductions to your products or services create an opportunity. Focused on your visitors, look for resource pages that would increase their experience. Look for forums that allow actual links to be passed, as there are lots of then available, especially from authority sites, educational and governmental entities. And last, but not least, look for “information paths”, in other words, pages that lead visitors to additional information on a product or service.

Article swapping for links.
This one is very good. When you swap articles with a related site in your industry (for the most benefit) plus you add your own comments (preferably in a different color, hint: blue) to the article you are posting on you site (to avoid duplicate content among other things) this allows you to have additional content on your site, plus the immediate benefit of a properly implemented reciprocal link.

By Utah SEO Jose Nunez

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For me, how to increase your page rank in Google is not rocket science. The key is without doubt to obtain as many backward links as possible, however these links have to be not only reciprocal links but also one way links. In this article, I describe simple ways of how to obtain both of these types of links.

I am fairly sure, that most people who have a website are looking at the best ways of increasing their page rank in google. In this article I give free tips on how I believe you should go about doing this. These techniques are what I use on all of my websites.

I have spent huge amounts of money on search engine optimisation, which I now feel is wasted cash. For me, by far and away the most important thing is to obtain as many backward links to our websites as possible. This should be an ongoing project, far too many people in my opinion try to get rich quick, by for example buying a thousand links. This is a huge mistake, as it is totally un-natural, these people are normally penalised by google. My advice is to steadily increase links daily, hard work pays off and is normally rewarded. I also would certainly not ever buy a thousand links anyway.

So far we have established that we require lots and lots of backward links, the next question is how to obtain them. There are two types of links, reciprocal and non reciprocal. Non reciprocal links are of much higher value as they are seemingly harder to get. I actually disagree with this last point, if you write articles, like the one you are reading, one way links can be obtained quite easily, more on this later. Quick tip, start writing articles now, with the flood of blogs now joining the web, writing articles are without doubt, going to be the best and easiest way of obtaining one way links.

Non reciprocal links

To ask a person who has a website to add a link to your website for no reason, or without you adding a link back in return, is unlikely to meet a positive response.

To obtain these non reciprocal links my advice is to:

Write articles. Writing articles is an excellent way of gaining non reciprocal or one way links. Other webmasters are able to use your article on their website, including the links to your website. The article website you submit the article to, also gives you this one way link on their site.

Get a blog. Blogging is likely to become the next big thing on the internet. If you add a link to your main website on the blog this could then appear on every page. Over time a blog could have hundreds of pages.

Purchase a link text ad. It may be worthwhile purchasing a link text ad from a quality well established website. This should attract visitors to your site plus has the added page rank value for the backward link.

Reciprocal links

In any link management campaign it is also useful to obtain as many reciprocal links aswell. My advice would be to join a scheme such as linkmetro, this saves a huge amount of time, which could be better spent writing articles.

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Any webmaster or affiliate marketer who wants to make money online is faced with huge amounts of competition these days. Getting a top spot on the search engines has always been the best way of drawing in traffic in the hope of making sales, but this is hard when up against huge businesses who rank at number one for all of the top keywords in your niche. However, small webmasters now have the same fighting chance thanks to SEO Elite 4.

Achieving a number one position for your targetted keyword will increase traffic significantly the traffic will be targeted and generally will convert much higher than other types of traffic.

Search engine traffic is constant and generally stable and it improves over time. It is important to build a website using several types of traffic however search engine traffic is important for the growth of any website.

However achieving a number one position in the search engines can often take a lot of time and become very time consuming. It is important to know what you are doing and how you can achieve these rankings, however if you have not got time to learn how to do it yourself then there is always SEO Elite.

SEO Elite is a new tool that can help webmasters of all levels to rank well in the top search engines: Google, MSN, Yahoo, AltaVista and more. To rank the top of these manually would take weeks and weeks of time, which will often be fruitless for competitive keywords. SEO Elite is a tool that is only a fraction of the cost of hiring an SEO expert, but that will help improve your rankings with just a small amount of initial work and research.

This program is so successful that it is now in its fourth version, incorporating the very latest techniques in SEO. Not only this, but it comes with a variety of extra features that just are not found with any of its leading rivals. This includes a variety of ways to find suitable back links for your website, how to get the edge on big competitors, how your site ranks for certain keywords and how many sites are still linking to you.

SEO Elite 4 is more than just one product, it is a whole range of products and techniques in one valuable package that costs a fraction of the price of what you would get if you bought these elsewhere.

The program is great for a casual or technically-minded webmaster, so try using it today to improve your search engine rankings and your business before you waste any more time!

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PPC advertising services, or pay per click advertising services, are becoming more and more common as the internet gains more and more prominence. Whenever a new method of communication is introduced, a new method of advertising is born. It is similar to the way television changed advertising, bringing in moving pictures to entice people into purchasing products.

Pay per click is a great way to advertise with minimal risk. Traditionally, advertisers pay for exposure or air time and the cost changes depending on the slot that they want. Primetime is definitely among the more expensive air slots while 2 in the morning probably comes a lot cheaper. This is because there are less viewers likely to be watching at that particular moment or space of time.

PPC advertizing services were made because of this change. On the internet, there is no real prime time or down time ?if somethings on the internet, you don’t really know when people are going to be looking at it. It’s the internet ?it’s always online and can be viewed anywhere around the world. They needed a different way of pricing their time online and that was figured out through conversion. PPC advertising services only pay the webmaster when someone actually shows interest by clicking on the ad itself.

For webmasters, this means that having ads on their website wont necessarily make money. To maximize the chances of PPC advertizing services paying them, they need to generate their own traffic. With more people looking over the website, there is a higher chance that someone will show interest and click the ad, which is what gets the webmaster paid.

There are different kinds of PPC advertizing services. They vary both in the method that the ads are sorted and the trigger for payment. The most common and perhaps the most well known among ppc advertizing services is the keyword based PPC. These are the kinds of ads that come up because they are related to the site you are currently viewing, which improves the chances that you’ll be interested in the ad itself.

A fantastic example of this would be Google’s Adwords. Other PPC advertizing services are in product and service search engines, which could be considered the internet’s version of the yellow pages, wherein you can easily search for the specific provider you’re looking for. Most of the time, advertisers who pay more come up earliest on the search results, usually on the first page. However, PPC advertizing services are usually wary as these sites can have the results sorted by price, eliminating their payment advantage.

There are other versions of PPC advertizing services but it’s all about payment upon completion of a requirement. The internet is a far different medium from the television or the radio and as such, must be treated differently, the way that architects treat two different materials differently. Despite this change, there is still a lot of money to be made on the internet, money in marketing and advertising. Any webmaster who wants to make a profit should be aware of PPC advertising services.

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Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its “Jagger” upgrade.

Let’s start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must yourself be important and have valuable content, and hence you should rank highly. The way in which Google ranks sites is called Pagerank and can be seen as a green line on the Google Toolbar representing ranks 0 to 10. As Google states

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

So, back to the question “Does having inbound links to your site help your site’s credibility”, and hence visibility when searched. The broad answer to this question is “yes”, but with a number of very important caveats which we will cover in the other sections.

OK, so backlinks are basically good, especially from high ranking sites, so how do we get them? The first way, and best way, is by having such great content on your site that all these high-powered sites want to link to you. Downside to this method is that it is slow and takes lots of time and effort on your part. But don’t worry, when anyone tries to build a level playing field there are always people out there that will provide work-arounds.

The first one was reciprocal links, whereby you say that you will link to a site if they also link to you. That’s stretching the original idea, but it’s not too bad because how many of these sort of links are you going to set up? Well, actually, some people have created thousands of such links between sites, maybe not what Google initially intended!

But then, due to the emphasis Google placed on link popularity, the concept of link farms was born. These are sites that link to other sites purely to increase the links to the site. Pay a few dollars and get thousands of links to your site. Too good to be true – you bet. Google hates link farms and sees these links as spam and will actively penalise sites that use such links. So, the first rule of linking is do not use link farms. The second rule is do not use lots of reciprocal links, Google can easily check this and the “Jagger” update that is currently rolling out seems to be particularly focused on penalising sites with lots of reciprocal links. The jury is still out on whether “themed” links will be treated in the same way. “Themed” links are links to sites that are very closely aligned to the same primary topic as your own site. If you think about this, it makes a lot of sense and is much more likely to be based on real content-based linking.

We believe another area Google is focusing on is how quickly your site gains backlinks. If your site is one month old, it is hardly believable for it to gain 100 real backlinks in that time. So, the third rule of linking is to ensure your links build in a realistic way. In all of these ways, Google is trying to ensure fairness and that’s why new sites are often held back in the results pages.

Finally, we should mention the sites that will improve your ranking – the Directories. There are many of these, but the most important is DMOZ, also known as the ODP. DMOZ is the Open Directory Project and is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. It gets the name DMOZ from the acronym for Directory Mozilla, as it is administered by Netscape Communication Corporation. It’s Pagerank is 9 and hence a link from DMOZ will help your site. We recommend that everyone visits http://dmoz.org and attempts to get listed, it’s free. The Yahoo directory is also important and free for non-commercial sites, but $299 a year for business.

So, in summary, by far the best way of getting links is by having a quality site that other people want to link to. So again, we are back to content. If you provide quality information, over time, more and more sites will link to you, and if they are in the same business sector as you, so much the better.

And now a poem

Written by my partner, reflecting the Jagger update.

Just when you thought it was safe,
To step once more into the water,
Google throws in an undertow,
For doing things you didn’t oughta,
Just when the surfboard is glistening,
And you’re ordering champagne,
Google has been quietly listening,
And feels you need more pain,
Those link farms you visited,
Weren’t health farms after all
Reciprocal now is the term
For what Big G’s doing to you all,
Your trillions of two way linkages
Now millstones to make you stagger,
Your new nightmare shrinkages,
Brought to you today by Jagger,
A strident voice proclaiming links,
Are running quickly out of time,
Under the boardwalk of history,
Lying decimated all down the line,
This will not be the last time,
That your website is torn and frayed,
That Google will paint it black,
Or the devils sympathy card is played,
Just shine a light on your website,
Is it still under your thumb?
Or is it hijacked like flight 505,
By others who would become,
Your link promoting partners,
Who just ask your link return,
And now you owe the reaper,
And your harvest starts to burn,
Simmering in the torrid glare,
Of a Google bent on being cool,
Where everyone should fight fair,
Everyone obey the golden rule,
And slowly and inexorably we move,
Out of shadow and into light,
With every upgrade evening up,
The distance twixt wrong and right,
And every route 66 drives towards,
Eliminating devious spam-like crimes,
And ever inexorably inches forward,
Towards its own stated guidelines.

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So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don’t just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you’re talking about when you’re talking “keyword density”. But let me reiterate; mostly when people talk about keyword density, they’re talking the simple measure.

What is the optimum keyword density

And now down to business… What keyword density (of either kind) should you be targeting on your website?

There’s a lot of debate surrounding this issue because the search engine companies don’t disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it’s 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

• The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There’s a lot I don’t know about the algorithms and there are bound to be other factors at play which I don’t know about.

• With regard to Wayne Hurlbert’s article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

• The range figures are noteworthy because they suggest that you don’t need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks – see SEO for CEOs and How to Top Google by Writing Articles for more information).

Happy SEO writing!

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