Fred Perry clothing and polo shirts
by admin on Aug.25, 2010, under Business, General
Fred Perry was a champion on the tennis courts and famous for his dapper style. When Perry was asked to start designing sportswear–namely sweatbands that were later followed by what would become his iconic polo–it is doubtful anyone could have foreseen the brand’s staying power. After Fred Perry clothing rocketed in popularity during the 1960s and 1970s–mainly among skinheads in Doc Martins and the “Perry Boys” from Manchester who loved David Bowie and their Fred Perry polos to be multicoloured–the brand is now back in a big way, if it ever really left.
Fred Perry Polo Shirts are adorned with an embroidered laurel leaf that was based on the old Wimbledon symbol. At the time this differentiated Fred Perry clothing from rival Lacoste, whose little alligator was merely ironed on. Perry’s narrowly cut cotton piqué shirt is still made the same way as it was in the 60s, 70s and 80s when it was so influential in style movements like punk, and is still manufactured in England. The Fred Perry line also offers stylish trainers that were first introduced in 1957 when their style made it seem as if they had been transported directly from Wimbledon to the urban streets. At the time, Perry aficionados loved the brand for their wrinkle-free polos and soon had a new uniform when they added slim pants and the rubber soled trainers.
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| Stay chic this summer in Fred Perry Clothing Duke Canvas Trainers |
As classic as the Fred Perry look is the brand has always managed to remain cutting edge and anti-establishment, influencing youth and music culture like few other brands. Even today Fred Perry clothing keeps its close ties with its subversive roots, working to bring exposure to little known musical acts through its Subculture music initiative. Launched in September 2005 by Paul Weller at The 100 Club, Subculture continues to thrive. It seems clear that Fred Perry clothing’s influence and cultural dominance still remains strong and the laurel leaf polos will continue to get handed down from generation to generation, just like appreciation for good music and a little rebellion.
