Internet Marketing Blog

Classified Advertising is a fantastic way of selling any unwanted goods, business products or even posting house or Car Classifieds. If you want to find out how to maximise profits when buying or selling, continue reading, as we explain the simple ways of getting your advertising viewed time and time again, and therefore watching your money making skyrocket.

Traditional classified ads were a great resource in local newspapers and magazines but these have been overtaken by the ease and speed of posting on community websites. You can now get your message out to the world in seconds by posting free classified ads.

The origins of classified ads were from the printed media where postings were grouped into categories or classes. They were costed by the letter so were usually short to maximise the cost effectiveness.

When you post an ad, whether it is selling a product, trying to get a date or even posting wanted requests, the advert needs to sell so there are several aspects you need to consider.

1. The headline is THE most vital part of a classified ad as it is what the intended customer will see when scanning through a long list. It needs to jump out at them, otherwise they will just carry on browsing.

Use inspiring or motivating words eg Limited Offer, Don’t Miss Out, Find Out More etc. Make the reader curious or anxious to click. Use a combination of upper/lower case letters or perhaps unusual characters to make it stand out (but try not to make it look spammy).

2. Focus on benefits not features. People want to know what the product can do for them. Tell them how they will be getting a bargain, how it will make them lose weight, be more attractive, get rich, Whatever, just appeal to the human emotions. Use words like feel, see, enjoy that appeal to the emotions.

3. Be honest and truthful and to the point. Classified ads are meant to be short and sweet, their purpose to get you to click through, email or telephone for more information. The more personal information you include the more likely you can be trusted.

4. Include photos, audio or even video to backup your advert. Many sites now offer extra features even with free classified ads so utilise them. Humans prefer to see pictures than read text on a screen as it gets the message across quicker so take some good photos and post them with your ad.

5. End with a call to action. Tell people what you want them to do and they are more likely to do it, eg Call Today, Find Out More Now etc

6. Proof read your page before you post as spelling errors look amateurish. Also try different wording and headlines and monitor them, don’t be afraid of changing stuff around till it really works for you.

Remember, with the massive number of classified ads on the internet, it is really a numbers game to promote your business. Reduce the time and effort you need to spend advertising your business. Find a Free Classifieds website that has relevant traffic, offers photographs and video and use the tips above to really supercharge your sales today!

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