Effective Linkbuilding Ideas
by web directory on Apr.30, 2009, under SEO
Simple Linkbuilding Ideas
The world of SEO (search engine optimisation) is full of controversy. Some gurus say one thing and others something else. Not surprising since the algorithms used by the various search engines are shrouded in mystery.
One aspect of SEO that most reputable gurus would agree on is the importance of Backlinks. Backlinks are hyperlinks from one website to another. Interlinking is one of the key, fundamental strengths of HTML (hypertext markup language) enabling readers to simply click on a linked word, phrase or web address and visit the linked resource.
Links are fundamentally for the benefit of web users. But they are also useful to search engines. The words used as the link text (anchor text) can provide an indication of what is at the end of the link. The context in which the link appears can also provide an indication of the topic of the linked resource.
Without dwelling for too long on the pros and cons of various potential link sources and whether links from source ‘a’ are more powerful than links from source ‘b’ I thought I would share with you a few simple but effective, tried and tested link-development techniques.
My first suggestionis well known. Provide some ‘bait’ and other sites will link to yours without being asked. Linkbait (as it is called) can be anything from a simple image to a complex web application. Some popular and powerful linkbait examples include online quizzes, calculators, fact-sheets, tutorials and videos. Creating something that people find amusing is always a winner.
Another technique that I have used, with some success, is telling site owners about issues with their sites and suggesting fixes. Helping webmasters in this way establishes a relationship which can then be used to request a link. The typical issues that I have reported back to site owners include broken links, security issues, failure to meet web content accessibility guidelines, typos and spelling errors and standards compliance issues.
An old and well known technique that I have begun to use again recently, after having shelved it for some time, is simply emailing site owners asking for a link. To raise the chances of my being provided with a free link I have tried to target sites with related content and suggested to the site owner that their visitors might appreciate or benefit from such a link. I’ve also added content to my site specifically to back up my link request.
Another link-development related activity that always provides some useful potential link sources is profiling the sites and pages that are at the top of Google for certain target keyterms. For example, I recently carried out some Linkbuilding work for a car and van leasing company so I started by conducting a number of searches using various related terms including car and van leasing. lease cars, contract hire etc. Then I carried out a detailed backlink analysis of the pages that were returned at the top in Google. This highlighted a number of relevant, niche directories where I could easily submit links and a few other useful sources. This activity also provides a good picture of what I needed to beat in order to see my client site at the top of the Google SERPs.
I hope these simple ideas provide some food for thought and benefit to your own link building efforts.
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Samsung Omnia – Experience Of The Irresistible Mobile Phone
by web directory on Apr.30, 2009, under Gadgets
Samsung cell phone reviews. This gadget poses to be a challenge for future handsets in the Office phone category. The Samsung Omnia phone is compatible to 2G networks like GSM 850 / 900 / 1800 / 1900 and also 3G networks like HSDPA 2100, HSDPA 850 / 1900 and lets the user choose his network. This handset is quite compact and weighs only 122 gms. This phone comes in a modern black colour and is very sleek and looks sophisticated. The sleek yet solid looks hopes to appeal to consumers who want their phones to mirror their style. The display is equipped with the features like auto-rotate, handwriting recognition and optical trackpad.
Ring-tones of both polyphonic and MP3 formats can be downloaded and played on the handset. The user can assign photographs to different entries and thus personalise the phone. The Samsung Omnia handset comes with a unbelievable range of 8 to 16 GB internal memory and memory cards of up to 8 GB can be used in the device. It also has a 128 MB RAM and 624 MHz Marvell PXA312 CPU. The device functions on the Microsoft Windows Mobile 6.1 Professional operating system that is pre-installed in it.
The Samsung Omnia has an in-built GPS receiver which supports A-GPS and has multiple connectivity options like GPRS, Wi-Fi, EDGE, 3G, Bluetooth and USB. This mobile phone is capable of sending and receiving SMS, EMS, MMS, E-mail and Instant Messaging. It supports WAP 2.0/xHTML, HTML browsers and RSS feeds. Java MIDP 2.0 enabled games can be downloaded on this handset.
There is a built-in hands-free which enables the user to listen to music on the loudspeaker through the FM radio and also the music player features of the handset. Music and video files in MP3 and MP4 formats can be run on this phone which enhances the entertainment quotient of the phone. The Pocket Office comprising of MS Word, Excel, PowerPoint, OneNote and also PDF Viewer make this a pocket computer. The Samsung Omnia has a very powerful 5 MP camera of 2592 X 1944 pixels with features like auto-focus, image stabilizer, video, flash features. User-friendly features like face-detection, smile-detection and geo-tagging features are also available on this device. The touch-screen displays a virtual QWERTY keyboard. Nowadays, mobile phone deals are the essential part while dealing with mobile phone.
Samsung Omnia 8GB contract deals are the suitable deals which are more helpful for those who want to get some surprises in some duration. Users are also enjoy with some free gifts and good incentives such as free insurance, free accessories, free talk time, free downloading, free laptops, free games etc.
Benefits while having these deals
• Users may be reduce his monthly expenses
• Users also get liberty to select any kind of time duration.
• Users can also get instant cash return if he is not satisfied
• Users feel secure under this contact terms
• Users feel discipline to move on with it.
The Samsung i900 Omnia powered by Windows Mobile 6.1 and Samsung’s Touch Wiz interface is the ultimate touch screen tablet. Sporting a 3.2-inch screen and with a range of multimedia features, including a 5 mega pixel camera with auto focus and face detection. Also boasts stereo Bluetooth, GPS, Wi-Fi connectivity and an accelerometer for auto-rotation.
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A Quick Look At MSN Optimization
by web directory on Apr.30, 2009, under SEO
Each time you key in keywords or terms in search fields, whether it is in Google, Yahoo or MSN, you will be presented with the so-called pages of results. These pages have undergone a process called “SEO” and have earned their respective page rankings.
What is SEO, you ask? SEO or search engine optimization refers to the process of increasing the number of visitor that a website gets by ranking high in the search results of a search engine. Ranking high in the results of a search increases a website’s chance of being visited by a user.
How so? Well, it is common knowledge that most Internet users tend to simply visit the first website in the results instead of browsing through pages and pages of search results. Therefore, it is same to conclude that where a site ranks in a search is crucial in garnering more traffic for the site.
Most people assume that SEO is a very complicated process that is simply too much to comprehend. Meanwhile, others believed that ranking high at the search engine is simply a matter of luck. Both statements are fallacies.
Ranking high at search engines has nothing to do with luck nor is it impossible to understand. All you need is a couple of simple things in order for your web pages to do well at the search engines.
Search engine rankings play a significant role in Internet marketing campaign, which is why it is important that you understand the basics in SEO. Good search engine ranking is not an overnight phenomenon, therefore you must be patient.
There are a lot of search engines out there; some even offers specialized categories that utilize multiple search engine results to compile an outline of listed results, rather than taking results from its own databases.
However, if your main goal is to be successful on the net, then optimization for MSN search engine is a must. MSN is definitely one of the leading search engines on the net today. What separates it from other search engine giants? Well, MSN place great importance in using page optimization techniques, whereas Google and Yahoo concentrates on incoming link anchor text alone. What this means for you is that MSN indexes more pages than other search engines, consequently allowing your pages to rank higher and faster.
Moreover, the search engine giant has recently undergone a major change. What kind of change, you ask? MSN Search has incorporated “neural networks” into its search engine algorithm, or what is now referred to as “RankNet.” This monumental change took place last June. This algorithm is indeed a breakthrough, and is fast becoming a matter of great consideration among search optimizers.
Just what is RankNet and how does it work? Basically, RankNet is a “learning machine” which considers the patterns of human searches and then learns from them thus, providing a more relevant result not only on the current searches but for future searches as well.
Since SEO is not a matter of chance but of strategy, there are certain steps that you could undertake in order for your pages or site to have good rankings at MSN. MSN Search highly advised that you remember two important things. One is to use well-formed HTML code and the other is not to have any broken links in your pages.
There are other steps that you might also consider. For starters, it might be a good idea to use a robots.txt file to control how MSNBot indexes your site. This is also vital for other crawlers.
Keep in mind that MSN is all about content. So, what do you do? Limit all pages to a reasonable size and drop pictures that are lower than 150 KB. Adding a site map would also be beneficial since, it will allow MSNBot to locate all of your pages without difficulty. Remember also to pick one topic for each page.
Avoid putting words that are not relevant just to increase a page’s keyword density. Hidden text or links are also a bad idea, this usually indicates spam, and thus, MSN may remove you from their index.
Another thing you can do is place a descriptive content at the top of each web page. Make sure that each page has a clear topic and purpose. You can also add a website description at the Description meta tag. Now, if you ever you change your content, make sure that you update your website description.
One of the most important factors in page optimization, particularly RankNet is the keywords. Placing keywords in a strong paragraph at the beginning, in link text, and repeating it near the end of a page might not be new ideas. As a matter of fact, this has been part of good optimization practice for quite a while now. Moreover, it also makes logical sense when it comes to providing solid information for website users. It is the importance on these elements in the new MSN search engine that is interesting.
Remember that MSN is quite a very content and keyword sensitive search engine. If you give extra care with the use and placing of your keywords as well as great consideration on your content, then you can be assure that all your efforts will not go to waste because MSN Search will reward your site with good search engine rankings.
MSN offers various features and services; MSN Search is just one of them. Optimization for this search engine can very well mean success on the web, what’s more is that it can be accomplished quite easily (provided that your site features a lot of original content). Page optimization is important not only at MSN Search but for other search engines as well. Good optimization of your page will certainly improve your ranking not only at MSN but in other search engines as well.
So what are you waiting for? Why not try it out and see for yourself if you can pull your pages up and do well not only in the MSN search engine but in others as well.
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LG VX8600 – Smooth, Attractive, And First-Rate Features
by web directory on Apr.29, 2009, under Gadgets
It’s arrived.
And it’s a work of art.
Verizon Wireless finally has launched its cell LG phone camera Chocolate VX8600 slim handset that it has taken a niche for itself in the mobile market.
Similar to VX-8500 Chocolate includes CDMA technology and in order to meet the performance requirement .
Most of advanced technologies it equipped EV-DO (Evolution Data Only) that provides a fast wireless broadband access at all customers.
With its piano black finish VX-8600 comes with display features which include internal screen from 220 x 176 pixel resolution and an external display are of 160 x 128 pixel resolution.
The external touch sensitive controls and the stereo Bluetooth technology that support A2DP(Advanced Audio Distribution), satisfies the appetite of even the most demanding consumer.
LG VX-8500 also check the time and signal/battery strength without the need to open the phone.
It includes external music keys for easy access to V CAST Music and mp3 files.
It features 1,3 effective megapixel digital camera that offer clear and good quality photos to all users. It also includes camcorder that captures video clip and 3D games.
It’s equipped with an microSD memory card slot to expand your internal memory up to 2GB cards where you can store music, images, video and sounds and includes Speaker-independent which will prove useful in a car or in other situations, send and receive multimedia messages (MMS) which it included text & sound with images or video clips, Alarm Clock, Notepad, Scheduler, and Calculator.
With up to 1.4 million songs to take from at the Verizon Wireless V CAST Music store, customers can download the songs anywhere they go.
Verizon Wireless is selling the VX8600 for $129.99 after a 2-year service contract.
Ever since the RAZR by Motorola first premiered, ultra-thin flip phones have come a long way technologically, in a very short span of time. LG’s “VX” series of phones have progressed similarly, in terms of battery life, responsiveness, signal strength, and call quality. The VX8600 is no different. Built to compete with the MotoKRZR, it comes in a variety of colors/styles. One thing I immediately noticed about this phone is that it is incredibly thin. With most phones, people tend to want to carry them in a belt or pocket clip, for whatever reason. The phone itself is quite attractive, with a relatively large display screen and a responsive set of controls, including MP3 player controls located on the front panel that could be manipulated when the unit was closed.
First and foremost, the battery life leaves a lot to be desired. I tend to follow a good discipline of allowing Lithium Ion batteries in electronics to drain to nearly empty before fulling charging them. There was an adapter that came with the phone that allowed it to dock with a standard jack, but this came as a separate, detachable piece.
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SEO Tips To Increase Website Traffic And Ranking
by web directory on Apr.28, 2009, under SEO
Some of these tips might be ideas or strategies you have heard before but never really acted on it. But, working on these SEO tips can help you to get more relevant traffic to your website and increase website ranking.
Here are few SEO Tips to increase your website traffic and search engine ranking:
* Build a site with valuable content, products and services. I know this seems obvious but I can’t stress the importance of good content. If you don’t have good content now then keep adding to your site.
* Make the website design simple and attractive so that it will be easy for your customers to navigate and find what they are looking for. My point is that your pages should not lead to a dead-end. Pages should have links to other pages.
* Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Try and have it read like it would if you were talking with a friend.
* Research and choose the right keywords or key phrases to attract your target audiences. If you know what’s important to your customers then you would focus on those keywords.
* Use your keywords in the right fields and references within your web page like Title, META Tags, Headers, etc.
* Submit your every web page and not just the home page, to the most popular search engines and web directories. If required, hire someone to do the submissions. Ensure that all submissions are done manually. Do not use any automated software or submission service.
* Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. See the tools page for tools to automate this process.
* Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. It is easier to copy then to try and figure it out on your own.
* Use statistic reports from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
* Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field. Plus, these will lead to backlinks to your site!
* Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
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LG Prada Phone – Cultured And Absolute Cell Phone
by web directory on Apr.28, 2009, under Gadgets
If there was an award for the most desirable phone in the world, then the Prada phone from LG would probably win it hands down. This utterly handset boasts a touch screen, and has been the subject of a row with Apple over the claim that the iPhone is a copy. The cell LG phone camera Prada phone combines the cutting edge technology of LG and the design flair of Prada to create a phone that is both understated and luxurious. The full sized screen is used for all the functions of the phone, and provides easy access through a set of easy to use menus.
The phone is one of the lightest on the market, weighing just 85g, but still feels luxurious in the hand thanks to the use of high quality materials, and the exquisite outer shell that screams quality.
Features on the phone include all the functions that you would expect from a top quality smart phone including a 2 mega pixel camera with a 2x digital zoom in order to take high quality photos.
The phone connects to the internet through a high speed GPRS connection, and is able to share files through both Bluetooth and USB2.0 connections to a PC or other mobile phones. Battery life is excellent for a phone of this size, although when the large touch screen on the front of the phone is lit up, the battery life is reduced dramatically. The only downside of the LG Prada phone is the price, although for a mobile phone this distinctive and beautiful looking, plus the esteemed value of the Prada brand, it is still a great deal – especially if you take it out on a longer contract, in which case the subsidised price makes it very attractive.
Of late, there has been a lot of fashion mobile phone flooding the market. Prada phone by LG or LG Prada, as it is popularly known, has changed the way people perceive fashion phones. Prior to the launch of LG Prada, there were many other fashion solutions, like L’Amour collection from Nokia, RAZR series from Motorola and Black Label series from LG themselves. However, incorporation of a big brand as Prada with mobile phone was unheard. This collaborative work of LG and Prada, have changed the dynamics of the fashion niche.
LG had provided the platform as well as hardware for this stunner while its partner in this venture – Prada took care of its stylish design elements, as well as ringtones, preloaded content and accessories. Design wise, the LG Prada is a simple candy-bar handset with an exceptionally large touch screen. The LG Prada claims a complete sensory control mechanism with wide-screen display – something that is bound to attract many, to this stylish handset.
High end designing is not just limited to the phone’s casing, but could be seen in its user interface as well. LG Prada’s interface is based on Flash, thereby creates an unique experience of using the device. Mobile Internet powered by embedded GPRS and EDGE technology is another high point.
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Nokia N79 – Groovy Smartphone To Fulfill Your Multimedia Needs
by web directory on Apr.28, 2009, under Gadgets
The Nokia N79 is a marvellous new mobile phone and comes from the N-range of phones by Nokia. This mobile phone is one hell of a communication and business tool and will suit all users alike. The Nokia N79 is a fantastic sized mobile phone with dimensions of 110 x 49 x 15mm and weighs a very light 97g considering all the technology that has been jam packed into it. There really are some amazing and wonderful features on this incredible Nokia mobile phone that every user will enjoy using.
The N79 handset comes equipped with a built-in 5 mega-pixel camera with a staggering 2584 x 1938 pixel resolutions and an amazing selection of imaging features and functions all of which enable the user to take best photograph possible on their mobile. The user is also able to capture great video footage on their Nokia N79 mobile phone and can make superb use of the video editing tools that come available on the handset. Basically the Nokia N79 mobile phone can be used as an at hand camera or video camera at all times.
Entertainment is another quality feature that people look for in when purchasing their mobile phones and the Nokia N79 will not let you down in that department. There are all the technologies you would expect with a very high spec mobile phone providing the user with a superb speedy performance. The user can use the Email service and enjoy the Nokia Intellisync Wireless Email service especially those who do use their mobile phone for business purposes.
There is also an N-Gage application feature that supports legacy games taking the gaming experience out of this world.
The Nokia N79 mobile phone is going to be one of the most sort after phones of 2008. it is jam packed with amazing technologies, features and functions that really will suit all users and all their specific needs.
The Nokia N79 is the latest addition to the N series mobile Phones. It is a very stylish and trendy mobile phone available with 3 different Xpress-on smart covers. Here are some of the other features and specifications of the Nokia N79:
Physical features: The Nokia N79 mobile phone has a 2.4 inch QVGA display of 320 x 240 pixels with light sensor. The size of the Nokia N79 mobile phone is very nice. Camera & Imaging: The Nokia N79 handset comes with a built-in 5 mega-pixel camera.
This camera features a number of fabulous imaging functions such as Carl Zeiss optics, CMOS sensor, Tessar Lens, auto-focus, 20x digital zoom, Dual LED flash with Red-Eye reduction. Video Imagery and Music Player: With Nokia N79, you can make videos using its main camera. Nokia N79 has also a number of video features which will enable you to record moments beautifully. As for music players, this handset features a digital music player which supports various music formats like WMA, MP3, AAC, eAAC+ & eAAC formats. Internet & Connectivity: The Nokia N79 is well equipped with HTML/XHTML web browsers, which makes surfing easy. There are also many technologies available with the N79 handset such as EDGE, GPRS, and HSDPA support. With the help of Micro-USB, Bluetooth® 2.0, High-Speed USB 2.0, you can connect this handset with the other compatible device.
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The LG KG800 Chocolate – Magnificent And Stylish Cell Phone
by web directory on Apr.28, 2009, under Gadgets
Cell LG phone camera. The LG KG800 Chocolate is a slide open mobile phone that works on 2G networks. This mobile works on other networks as well and weighs just 83 gms. This phone has an excellent display screen that has the capability to display videos, images and pictures. The downloaded files can be stored in its large 128 MB memory. The WAP browser is used to surf the net; in this handset, one can also download games, videos and ringtones after visiting different websites. In addition, the mobile also has the capability to capture pictures and videos on its own by using its 1.3 MP camera.
These images, when displayed on the TFT screen, generate crystal clear pictures. The KG800 also entertains its users with a music player that plays on formats such as MP3, AAC and MPEG4. This music phone remains connected with GPRS, Bluetooth and USB. As a messenger, the mobile works well as it can send SMS, EMS and e-mails along with attached files. This LG handset has a Li-Ion battery that gives a standby of 200 hr and a talk time of 6 hr. This battery easily gives the user a chance to use the phone for long hours. The memory of the phone is sufficient to store all the recorded videos and images. The LG handset is a long-lasting one and is available at a reasonable price rate. The LG KG800 Chocolate is a choice of a large number of people in the UK and also other countries of the world.
The LG Chocolate KE800 mobile phone was an instant hit on its release thanks to its beautiful design, and unique (at the time) heat sensitive buttons, that required the lightest touch in order to activate, and give the phone a glasslike finish that is almost unique.
This slider style variant from the chocolate range from LG has been aimed squarely at the most style sensitive areas of the market, and although it is a relatively expensive phone considering its features, it remains extremely popular with people who value exquisite design over considerations related to how many mega pixels the camera is rated at, and how many MP3 files can be stored on the phone.
As it happens, the LG KE800 can offer a 1.3 mega pixel camera which includes a flash to offer better results than many higher rated camera phones which do not have a flash. The phone also comes with a standard 512MB of internal memory, which is perfectly capable of storing almost 100 songs for playback through the MP3 player. This memory cannot be increased through the input of a memory card.
The main selling point of the LG KE800 Chocolate mobile phone is undoubtedly its stunning appearance, and the ease of use it offers. The slider function is smooth and solid, and the touch screen function is reliable for the lifespan of the phone in ordinary use.
The LG Chocolate offers all the functions that you would expect from a high quality phone from a top manufacturer. You can use the phone to send text, photo, and video messages, and by connecting to the Internet through its easy to use browser, you can access most online functions including instant messenger and search engines like Google.
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Learn Keyword SEO All In One Post!
by web directory on Apr.28, 2009, under SEO Tools
This is a very comprehensive tutorial that leads you step by step through the process that is SEO.
This how to doesn’t waste any time. In the the very first paragraph the author mentions the value of finding low competion keywords that can be used for Search Engine Opimization. If you don’t know how to go about finding these overlooked keywords, there is also a link to a helpful how to the goes into detail about overlooked. Here you will find a the best ways to find low competitionkeywords using the Adsense keyword suggestion tool. This suggestion tool was originally meant only for Adsense, but it has become a favorite among webmasters for finding the low cost, overlooked
The next paragraph covers the different techniques you should use on blogs and websites. There is also a easy to follow explanation as to why it matters how you use Search Engine Optimization,and believe that it does matter. For instance “Websites that don’t update their homepage and have a fixed homepage have an advantage” simply because for the most part the content doesn’t change. Blogs are constantly updated so you should gear your Search Engine Optimization
The guide then moves right along to On-page Optimization. and things you should keep in mind when practicing SEO. Things like page title, headings, body text and meta tags. This section is full of helpful do’s and do not’s.
Off to off page opimization otherwise known as link building, this is a must read if you are going to build links for your webpage which is really is a no brainer. Next to content, back links are king! Back links may even deserve top billing because you could have all the quality content in the world unless you have a good amount of back links no one will ever visit your page outside of PPC or PTC. What you really should strive for is quality natural traffic.
There is a little analogy I like to use when explaining the principle behind having a large number of back links. Imagine the internet is a real place with locations and signs everywhere pointing you in every which direction. The more “signs” (back links)that point to your “location” (website)the easier it will be for people to find you.
There are also tons of other resources in the form of other posts relating to Search Engine Marketing. One of the more interesting one is probably “The Long Tail Keyword Strategy” all in all this is a one-stop-shop for anyone wanting to practice better Search Engine Optimization.
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Understanding Why You Must Archive Your Ezines And Newsletters Online
by web directory on Apr.28, 2009, under Advertising
As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online. By placing these online, you are giving your readers a value-added service that will set you apart from other ezines and newsletters, which will help your Online Business. Not only will this provide value to your customers, but also by placing your archives online, the search engine spiders are able to “see” your unique combination of content. Ultimately, having your ezine archives online will give you higher search rankings and additional keyword phrase variations that everyone so desperately wants.
There are some things to consider when making the decision to put your newsletter archives online.
The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website, so that potential customers and advertisers can see what it is your publication has to offer them. Then, you can keep your remaining archives in a member’s only website that is only accessible to your paying subscribers.
If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will want to go ahead and subscribe to your ezine or newsletter is that they can get the issue as soon as it comes out. You may want to consider only offering archives online that are at least a few months old. In other words, do not offer this month’s issue in the archive for a few more months, so that people will still want to subscribe to your publication to see it when it is first made available.
Search engine spiders love content on websites. Not only do spiders like the generic content, but they really like valuable content such as articles. Quality content is one of the primary things that search engines look for when providing rankings and the level of importance of a website. The articles that are included in your archive will boost your search engine ranking. Having a higher search engine ranking means that potential subscribers are able to find you much easier. Being easy to find and offering a service such as free ezine with archives gives potential subscribers many reasons to choose your ezine or newsletter to land in their email box over your competitors.
Having your publications placed in an online archive will automatically provide you with a good amount of keyword optimization. For example, if you are publishing an ezine that mainly talks about home improvement, there is a high likelihood that many of the articles in your publication will contain the words “home improvement”. Now when a potential subscriber searches on the Internet for “home improvement,” they are much more likely to be directed to your website and learn that you provide a valuable subscription on this very topic. If you do not have your archives online, chances of picking up these new visitors and subscribers are greatly diminished.
Simply put, having your newsletter archives online is probably the easiest way to increase your exposure in the search engines and the easiest way to increase your ezine’s subscriber base for free. It is very inexpensive to provide your archives online, and it can improve your subscriber’s experience, letting him or her feel good about the service that you are providing to them.
People may have a desire to read your publication, but your ezine can easily get overlooked due to the excessive number of publications currently arriving in the subscriber’s email box. A day will come when an individual feels overwhelmed by the number of publications arriving in their mailbox each day or week. When this starts to happen, they start canceling subscriptions because it is simply too much hassle to go through and delete these newsletters and ezines every week or every month. I have found myself in that position, so I eliminated the ones that bored me and only kept one or two subscriptions that really seemed to offer me the quality content that I wanted in an easy-to-read format. It was getting to be annoying to go through my email on a regular basis to filter out the excess ezines and newsletters that I did not read anyway.
So if you want to set yourself apart from your competitors and offer this value-added service to your customers, you seriously need to consider placing your archives online. It is likely that you will be surprised at the change in your search engine rankings as well. Again, if you provide a pay subscription do consider offering a few issues in a free archive, so that you can at least show potential subscribers and advertisers the quality of the product you provide.
Follow my advice, and down the road, you will be able to generate more income from your newsletter, because you will have a much larger list of subscribers to count as your own.
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