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Over recent years promotional USB flash drives have become a best selling advertising tool, quickly taking on the market that has traditionally been dominated by items such as printed pens, printed calendars and promotional t-shirts. These are all excellent promotional gifts to use in marketing campaigns, but are all seen as fairly disposable by the recipients and the companies using them. But flash pen drives are seen as a gift that is useful and worth something, so recipients are more likely to keep hold of them and to therefore take notice of the logo printed onto the side of the device.

What’s more you can also preload USB pen drives with files that can also be part of your marketing materials. You can include on the drive a selection of ebooks, advertising pdf files and such like and within these files link directly to relevant pages on your website. When the recipient opens them, they can read more information about what you are offering and follow it up directly on your website. Your entire company’s brochure can be preloaded onto the flash pen drive and the brochure set to automatically run and open as soon as the USB pen drive is inserted into a machine.

What’s more, with a bit of clever preparation and thought before hand, the brochure and other information on the flash drive can be write protected when it is preloaded. This means that the rest of the storage space on the flash pen drive is available for the recipient to use, making it a useful tool to keep, whilst they also can’t delete your promotional materials, meaning that they always have access to them on them on the drive. But write protection and auto running probably don’t go together. If the user has to read your company’s literature every time they insert the USB pen drive into a machine, then they will quickly get fed up with seeing the information and the flash drive will not be seen as a useful tool and is more likely to end up instead in the bin. If you want an autorun to open your documentation, then also include instructions on how to remove the autorun from the flash pen drive, if not the documentation as well.

custom USB flash drives are a high tech device that will appeal to the entire market. Users don’t need to be extreme techies to appreciate them. Anyone using one or more machines will get the benefit from them. They will see that you have given them something that is useful, far better than a pen or a promotional t-shirt, and are more likely to keep it and use it time and again. This is bringing longevity to your advertising campaigns, which is vital.

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